Question by quackerjackets: What is meant by "Characteristics of the E-Market"? In terms of a Situational Analysis.?
I am in a University E-Marketing course and my group need to make an e-marketing plan for Epson Video Projectors. So far we are on the first step which is Situational Analysis. The first part to be resolved is "Characteristics of the E-Market." We are unsure what is meant by that since it is not usually included in normal marketing plans. Does it mean what ways Epson and its co
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