Heineken Star Player BuzzmaniaTV (Creative Mobile Marketing Campaign)

Heineken recognized that many people access their mobiles while watching TV and developed a great mobile game off the back of this, with a real-time game around the Champions League. StarPlayer is a mobile game that was developed to allow fans to interact in real-time, as the game reacted to what was happening in the actual game. Users could only unlock a game about 10 minutes before the actual UEFA game started and then had to answer a series of questions based on the

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