Jaimee Minney of M:Metrix describes the three types of ads targeted at mobile phone users: (1) banner ads on mobile sites for those who can use web browsers to view the web, (2) text messages (texting) which is by far the most common, and (3) ads as part of downloadable content.
Video Rating: 2 / 5
2 minute video on advertising on mobile phones from the Microsoft Advertising team in the UK. See demos of Windows Phone 7 and insight into why
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