internetleadgenerationacademy.com 7 ways SMS advertising can drive more traffic to your store and web site. If you are not among the companies using SMS advertising, you are leaving a lot of money on the table. SMS is text messaging over a cell phone. According to the Mobile Marketing Association, "on average 94% of text messages are read." Response rates for this type of advertising average 15-20%, with some as high as 30% or more. Here's some of the things an SMS mar
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