Mobile Ads Mature: xAd Consolidates Local With Go2 Buy; mPire Metrics
Mobile advertising is still just a small part of the online advertising market, but the rise of devices capable of web browsing and using apps are helping it grow up fast. As one sign of maturation, we’re seeing more companies developing specialised services around the medium: among them, xAD is growing its business in local mobile ads and Mpire is rolling out new metrics to better track how ...
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