Friday, January 21, 2011
Understanding Sms Marketing
Understanding SMS Marketing Introduction Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator's message system to the mobile phone (Gustafsson & Lenman 2007). SMS is essentially similar to paging. Paging is the process of a message, which c
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