Text message marketing is gaining in popularity every year and that makes perfect sense considering:
90% of all marketing emails are NOT opened by the recipient.
86% of all Americans own a cell phone
97% of all text messages are opened
83% of all text messages are opened within an hour.
SMS text marketing was a no-brainer for companies like: Walgreens, MacDonalds, Ford, Hilton Hotel Group, Pepsi and Dunkin Donuts who have used SMS mobile media to offer coupons, a Super Bowl promotion
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