Extending Your Reach Through Mobile Marketing Campaigns

With the explosion of cellular phone penetration in the last decade or two, whole markets and ways to reach them have opened up. Mobile marketing campaigns, whether stand-alone or as components of a larger marketing strategy, have made use of this very large demographic and the relative ease in reaching them to increase the promotion and exposure of products and services. One of the most common techniques in mobile marketing campaigns is to entice or offer to customers a number or cod

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